Läkerol - Makes people talk

Läkerol blev introduceret i Danmark i 1910 og har været en elsket klassiker i mere end 100 år. Denne velkendte pastil bærer en lang historie med sig; lanceret med påstanden om, at Läkerol kunne kurere sygdom, har den overlevet to verdenskrige og er endda blevet leveret i en guldæske til det svenske kongehus.

Läkerols historie

Läkerol – Makes people talk

1909

År 1909 fandt Adolf Ahlgren en brysttablet, der blev solgt på tyske apoteker. Det blev inspirationen til nutidens Läkerol.

1916

Läkerol bliver kongelig hofleverandør og blev derefter aktivt markedsført med udtalelser fra kendte personer, der beskrev Läkerols fremragende egenskaber.

1993

Allerede i 1950’erne fokuserede Läkerol på tale og stemme, og i 1993 blev Läkerol til halsbolsjen, der ”makes people talk”.

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